Who Are You?
WHO ARE YOU
This is just completely funny.
Some researchers must be between research studies and decided to see who you are when it comes to politics.
Are you ready for some completely unscientific survey, a new study finds that if you love BMWs, Dunkin' Donuts, and Subway, you just might be a Republican. Democrats, meanwhile, prefer Jeeps, Starbucks, and Wendy's.
Researchers clocked the reactions of four thousand people to various brands, and found a divide between left and right.
"People," the claim, "will gravitate toward brands that have values that are reflective of who they are or who they want to be."
The minds behind the study see similarities between party thinking and marketing strategy: Republicans give Allstate insurance the thumbs up, for instance; the researchers think its slogan, "mayhem is everywhere," aligns with the GOP's message that Obama will ruin the country if given four more years.
Amusingly, he applies the same logic to Subway (GOP) and Wendy's (Dem): The former is all about giving you choice in your sandwich, while the latter offers set options for your meal.
So what can the two parties agree on? Coca-Cola, Google, Apple and Visa.