Dec 16 (Reuters) – Radio host Howard Stern has renewed his contract with SiriusXM Holdings for three more years, the satellite radio company said on Tuesday, extending a partnership that has been central to its identity and subscriber growth for nearly two decades.
The renewal keeps Stern, 71, one of the most popular “shock jocks” in radio history and one of the company’s most prominent and costly on-air talents, as a flagship SiriusXM personality.
Executives often cite him as a cornerstone of the company’s premium subscription offering as SiriusXM seeks to retain subscribers and attract new ones amid intensifying competition.
He joined SiriusXM in 2006 after the U.S. Federal Communications Commission repeatedly fined his former employers millions of dollars over his controversial on-air content.
The financial terms of the new deal were not disclosed.
Stern, who has frequently appeared on Forbes’ lists of the highest-paid entertainers, last renewed his contract with the company in 2020 in an agreement reportedly worth up to $600 million.
(Reporting by Arnav Mishra in Bengaluru; Editing by Tasim Zahid)
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